BRANDING

Creating your brand’s visual identity and positioning strategy

Designing your brand identity requires a combination of investigation, strategic thinking, design excellence, and efficient project management. Our collaborative process results in an identity that’s accessible and of compelling benefit to your audiences.

DISCOVERY

Strategy
Clarification of your vision, strategy, goals and values through interviews with key management, stakeholders and target audiences.

Marketing Audit
Evaluation of competitive brands and their brand architecture. Conducting audits of marketing, competitive technology, and messaging.

Brand Brief
Delivery of a one-page document that represents a shared understanding your brand vision and defines your brand’s core mission, audiences, values, personality, and messaging.

DEVELOPMENT

Brand Naming
Create naming criteria, brainstorm names and explore iterations. Evaluate competitor’s names. Conduct screenings and contextual testing.

Brand Identity
Design iterative versions of logotype and symbol concepts. Explore roll-outs to key brand applications and brand architecture options. Develop look and feel/mood definitions, color palette and brand typography. Present identity to stakeholders.

IMPLEMENTATION

Brand Applications
Stationery and business papers/forms, office and signage, presentation template, uniforms and ephemera, advertising, social/digital badges.

Brand Style Guide
Brand definition and architecture, official icon/wordmark, clear space requirements, secondary logos, disallowed use, color palette, brand typeface.

Online Brand Center
An online center for shared internal/third-party access to Brand Style Guide, logos, images and production files.

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