Clarification of your vision, strategy, goals and values through interviews with key management, stakeholders and target audiences.
Evaluation of competitive brands and their brand architecture. Conducting audits of marketing, competitive technology, and messaging.
Delivery of a one-page document that represents a shared understanding your brand vision and defines your brand’s core mission, audiences, values, personality, and messaging.
Create naming criteria, brainstorm names and explore iterations. Evaluate competitor’s names. Conduct screenings and contextual testing.
Design iterative versions of logotype and symbol concepts. Explore roll-outs to key brand applications and brand architecture options. Develop look and feel/mood definitions, color palette and brand typography. Present identity to stakeholders.
Stationery and business papers/forms, office and signage, presentation template, uniforms and ephemera, advertising, social/digital badges.
Brand Style Guide
Brand definition and architecture, official icon/wordmark, clear space requirements, secondary logos, disallowed use, color palette, brand typeface.
Online Brand Center
An online center for shared internal/third-party access to Brand Style Guide, logos, images and production files.