Understanding the world or marketing can be overwhelming for any business, and cannabis businesses are additionally challenged by having to navigate complex regulations and understand who to work with and how. But fear not! Below we’ve compiled a handy list of the many ways you can attract attention for your business, engage with key audiences, and nurture relationships with customers and influencers. Interested in learning more? ASK US!

Cannabis Dispensary Marketing Matrix

TOOLCATEGORYTIMECOSTEXPERTISE
Facebook, Twitter, Pintrest, LinkedIn postsSocial MediaVery time consuming$Some support needed
Local Directories (Google, Bing, local listings, weeklies, etc.)Local MarketingSome ongoing time$$Some support needed
Cannabis Directories (Massroots, Leafly, Weedmaps, etc.)ORM Reputation ManagementSome ongoing time$$Some support needed
Google My Business pagesLocal MarketingSome ongoing time$Some support needed
LinkedIn ForumsSocial MediaVery time consuming$Do it yourself
Instagram images, hashtags, postsSocial MediaVery time consuming$Some support needed
Q & A sitesContent MarketingSome ongoing time$Do it yourself
Mailing List Sign-Ups/ManagementMobile MarketingSome ongoing time$$Some support needed
Online Reviews Monitoring/ResponseORM Reputation ManagementVery time consuming$$Some support needed
Location-based AdvertisingAdvertisingSome ongoing time$$$Expertise and/or software required
Daily/Weekly DealsContent MarketingMinimal time$$$$Expertise and/or software required
Social Media Paid AdvertisingAdvertisingMinimal time$$$$Expertise and/or software required
Search/PPC AdvertisingAdvertisingMinimal time$$$$Expertise and/or software required
Press ReleasesPR Public RelationsMinimal time$$$Expertise and/or software needed
Email MarketingContent MarketingSome ongoing time$$$Expertise and/or software required
Local Search Engine OptimizationSEOSome ongoing time$$$Expertise and/or software required
Online Linkbuilding (inbound and outbound)SEOVery time consuming$$$Expertise and/or software required
Event and SponsorshipsLocal MarketingVery time consuming$$$$Some support needed
Blog Post Series and ImagesContent MarketingVery time consuming$$$Expertise and/or software required
Text Message/SMS MarketingMobile MarketingSome ongoing time$$$$Expertise and/or software required
Thought leadership articles/speakingPR Public RelationsVery time consuming$$$Technical/Agency expertise required
Mobile in-app advertising (Leafly, WeedMaps)AdvertisingMinimal time$$$$Expertise and/or software required
In-store TV screen promosLocal MarketingSome ongoing time$Do it yourself
PodcastsContent MarketingVery time consuming$Some support needed
Point of Sale Materials (banners, posters, flyers)Local MarketingMinimal time$$$Expertise and/or software required
Print Advertising with QR codesAdvertisingMinimal time$$$Expertise and/or software required
Digital Content Development & ImagesContent MarketingVery time consuming$$$Some support needed
On-page website SEOSEOVery time consuming$$Expertise and/or software required
Ad Network/Banner AdvertisingAdvertisingMinimal time$$$$Technical/Agency expertise required
Local Publication Print AdsAdvertisingMinimal time$$$$Expertise and/or software required
Customer Loyalty and Rewards programsMobile MarketingVery time consuming$$$$Technical/Agency expertise required
Online VideosContent MarketingVery time consuming$$$$Technical/Agency expertise required
Mobile Apps DevelopmentMobile MarketingVery time consuming$$$$$Technical/Agency expertise required
Brand Ambassador ProgramContent MarketingVery time consuming$$$Some support needed
Mobile Responsive WebsiteMobile MarketingVery time consuming$$$$$Technical/Agency expertise required
Media relations local and industryPR public relationsVery time consuming$$$Technical/Agency expertise required
Brand Mentions monitoring/Follow-upContent MarketingMinimal time$Some support needed